Have you ever thought about what is behind each of the products and items you use for your baby, the person you love most in this world? We have told you a thousand times that all Asalvo products They are made with love, thinking of you and your son. And we thought that you would surely like to know how we impregnate everything we do with love, what that entire process is like from when the idea of a product arises until the item reaches your hands, and with a smile you discover the label. made with love. We want you to get to know us a little more, to discover what and who is behind the Asalvo high chair in which your child eats daily, what and who is behind the Asalvo car seat in which you protect your child, what and who is behind the Asalvo chair or car in which you walk with your child, proud of him and so happy that you want to share it with everyone...
Behind each of our products there are many ideas, many hours of work, a lot of research, a lot of professionalism, many tests and trials, many rectifications and above all a lot of ILLUSION. And this ILLUSION comes directly from you and your baby, from our desire for everything to be perfect for you.
Do you want to join us on a journey through the interior of our physical facilities and sneak into our hard drives with us to see everything, absolutely everything, behind your Asalvo products? Let's start!!!
In this post we are going to focus on the first part of the entire creative process of an Asalvo product, which is sometimes the most important part and at the same time the most unpredictable, in which we walk and retrace the most paths. In this first part of the entire creative process of an Asalvo product there is a word that fills our heads, a word present in all the conversations of those of us who are part of the creative team: IDEAS. Great ideas always arise from questions and at Asalvo we always put ourselves in the role of dads and moms from all over the world, of all types and conditions and we ask ourselves...What if we do...? What would this be like if…? What can we do so that…? Can we improve this if…? And these questions are born from observing what surrounds us, from observing thousands of moms and dads on the street, from talking to our acquaintances and relatives... Wherever a need needs to be met by any of the thousands of dads and moms like you, who seek the best for their little ones, the Asalvo team will be ready to make your life easier.
We must develop the IDEA, take it from our heads and conversations to paper, to the computer screen, and really ask ourselves if that IDEA is in line with what you are looking for for your babies, if that IDEA is already present in other items on the market: if it is not, we will propose how to develop it, and if it is, we will propose how to improve it. In short, we analyze the market, what exists and what could exist, what we already have in our catalog and how we could adapt it to other needs. In this incipient part of the process, the collaboration of the entire creative team is essential. The Asalvo creative team is a young, dynamic team, with members who love design, passionate about trends in fashion and decoration, who love street wear, but they do not forget the classic; that they adapt to fashion because they are part of fashion; who observe what surrounds them because they are restless spirits, travelers and non-conformists. Can you imagine a dark sky and a shower of stars? Well, something similar is sometimes the origin of an Asalvo product: a brainstorm in which our entire team illuminates with their contribution.
After the brainstorming, the sun rises and will illuminate us in the next phase: it is time to evaluate each and every one of the ideas put on the table, it is time to select them, objectively determine what is the main thing and what is secondary in the creation of that product that we want to develop for you and your baby. You have to keep in mind that we want any product we manufacture at Asalvo to be present in your life and in the lives of families like yours for years, whether it is an outdoor item such as a car seat, a baby trio or stroller, or a light seat, or a household item, such as a crib, a high chair or a hammock...Although we always undertake this phase with the maxim that nothing is impossible, we have to be realistic and evaluate many aspects, including that the product with which we will move on to the next phases is useful and at the same time durable; that is sustainable and at the same time really makes your life easier, and that its aesthetics are in line with the times, current and trendy without this going to the detriment of other aspects such as convenience or comfort. For this last aspect, we take the suitcase and go on a trip, we literally hit the streets, and the members of our creative team go to the main international childcare fairs, but also to the fashion and decoration fairs, where everything is the most innovative, the most current, the fashionable colors, the newest fabrics, the materials of the moment...Inspiration can be at a fair in the main cities of the world like New York or Paris, but also in a neighborhood close to where we live.
We have already selected what we want to offer you in our next catalog, and we really want you to believe that you and your baby have been present throughout the entire process, because without you none of this would make sense. But we still have a long way to go and we don't want to give you spoilers about what's to come, so... will you join us again in the next phases?
